While all businesses, including hotel businesses, should, run and operate their own blog, trying to come up with new ideas and concepts that will attract readers, and ultimately generate leads for your business, is easier said than done.
While posting regularly and consistently can be difficult, especially if you’re trying to run your hotel business at the same time, here is a complete, bookmarkable guide to help you stay on top of ideas and have everything you need in order to create captivating online content for your hotel.
Define Your Audience
What kind of hotel are you and what kind of customers are you trying to draw in?
This is the first question you need to ask yourself before you start creating any kind of content. Once you’ve established this, you’ll be able to draw on topics and a style of writing that appeals to this kind of target market. Some of the demographics you may be interested in are;
Adults Only (18+)
The list goes on. Once you’ve defined this target audience, only then can you start thinking about the content you’re writing.
Generating Ideas & Connections
Once the target market has been defined, you can then start thinking about the kind of blog posts you want to write. Think about the sort of activities in your area in which people are going to want to do.
Then get in contact with these activities and these businesses and try to set up connections and relationships with them. Perhaps you may even want to get offers set up in which someone can receive a discount for staying with you; bringing business to both businesses.
“For example, if you’re a hotel for couples, trying to partner up with local restaurants and romantic hotspots. You can then write about them in your blogs, selling both your hotel and the activity. You may even want to create itineraries for free,” shares Nick Taylor, a content writer for Essayroo.
Consider Public Holidays & Seasons
One of the most common times of year for people to go away will be public holidays, such as summer holidays, and around Christmas, etc., as well as depending on the different seasons. Taking the example of a couple’s hotel, Valentine’s Day would be a key day you want to write about.
This gives you infinite content to write about throughout the year since you can market things to do, what your local area is like at different times of the year, and what you have a business have to offer. The more information you can share, the more likely people are to want to stay at your hotel.
Writing Accurate Content
If you were reading through a hotel blog and found it was full of mistakes, typos, and grammatical errors, the chances are you would quickly leave the website. Who wants to stay at a hotel who can’t even make sure their online content is of a high-quality?
Capture and Imagine your Hotel Experience
It’s important to remember that your customers are coming to stay with you for the experience you provide, not just the hotel and what you have to offer, and it’s essential that this is reflected in your content.
For example, talk about your staff and the atmosphere of your hotel. Talk about the extra services you offer, such as airport transfers and the sorts, and the local area in which you’re situated. Consider the local amenities and what’s on offer that will make someone’s trip the best one yet.
Creating Shareable Content.
Finally, it’s important to remember that social media has made it easier than ever to share content, and this includes hotel content. Creating listicle-styled articles, such as the top 10 things to do in your city, are extremely shareable if written professionally.