The Influence of Office Design on Company Identity

With so many new enterprises getting started in Australia day in and day out, it’s vital for any aspiring entrepreneur to find a way to make their organization unique. One of the ways to gain a competitive edge is through your office design, which raises one important question – is it possible for office design to have an impact on company identity? With the right strategy, there’s no reason why this shouldn’t be possible. Here are several tips to help you out.

The healthy office makes for a greater efficiency

The first issue that you need to establish in your corporate efficiency is the question of general health in the office. This consists of several factors. First, there’s the issue of general safety in the layout, that can minimize the likelihood of a slip and fall risk. Second, there’s the issue of hygiene and the quality of air in the room, which will impact the frequency on which your employees ask for sick days. Great office maintenance and a proper ventilation system can achieve quite a bit here. Lastly, with the help of ergonomic furniture, you can help improve the posture of your employees, thus eliminating the likelihood of recurring back pain.


Emphasis on employee happiness

Employee happiness is yet another factor that you just have to take into consideration when working towards improving your office. A well-illuminated office, with some office plants and decorative elements, can become a much more stimulating work environment. The last thing you want is for your office to look like a prison, which is why more and more entrepreneurs are going for an open office plan. Keep in mind that colour and design may stimulate your employees in more ways than one, as well as the fact that this is something that you just have to exploit.


A productive work environment

In the previous section, we went to length to discuss the importance of investing in the health and happiness of your employee but this is just the tip of the iceberg. You should never lose from mind the fact that an office is a place of work and, as such, needs to be optimized for productivity. Chances are that, as a first-time entrepreneur or simply someone who is decorating an office for the first time, you won’t have too much knowledge on the subject matter. Fortunately, it’s fairly easy for your NSW business to find experts specializing in office fit out Sydney to work with.


Well-organised reception area

Another thing worth keeping in mind is the issue of first-time visitors to your office. From the very moment they enter, you need to start building up brand awareness in their eyes, which means that you need to start doing so by branding your reception area. The first thing you need to understand is the fact that the choice of furniture like the reception desk (adequate size and height) and the runner rug, may affect how welcoming the entire place appears. Other than this, painting a mural with the logo of your business on the wall, displaying promotional materials and placing a display with brochures are a must.


Internal branding

The last thing you might want to consider is the importance of internal branding and the way in which it can impact your talent retention efforts. You see, Maya Angelou once said that a person can forget what you said or what you did but they can never forget how you made them feel. By branding your workplace, you can make the experience of working there unique, unforgettable and easy to miss. This means that even those who do leave might feel remorse afterward and even express a desire to come back. Achieving this, however, is not a small feat.


In conclusion

When designing your office, what you need to understand is the fact that your employees are what makes your brand unique. Therefore, you can’t go wrong with making your office employee-centric. By putting people before profits, you’ll get a ton of positive reputation that both your customers, your rivals and your partners will come to appreciate. Fortunately, all of this is something that you can achieve with efficient office design.