An Estate Agent’s Guide to 5 Property Hotspots in East London

For a number of years, East London has been regarded as the up-and-coming side of the city, due mostly to its popularity with creatives and young professionals. Now, thanks to recent development and investment projects like the Olympics, the East End is becoming an attractive option for all ages and lifestyles.

With family-friendly parklands, strong transport links and a vibrant cultural scene, it’s not surprising that the eastern boroughs of London are becoming an increasingly popular choice for homebuyers. But each of the diverse districts has their own unique vibe and appeal.

So to help you decide which one is right for you, here’s our guide to five of the best local areas to buy property from Estate Agents in East London.



Hackney has increased in popularity in recent years and now rivals nearby Shoreditch in the cool, creative stakes.
With Regent’s Canal and Victoria Park close by, Hackney is popular with runners, dog-walkers and those who love to enjoy the city’s pockets of nature and a calmer vibe.

It still has its fair share of bustling bars, shops and restaurants though, as well as strong rail links into Central London, making Hackney a popular choice for commuters and more affordable London living.



Stratford has been transformed in recent years, most noticeably by the development of the Queen Elizabeth Olympic Park which played host to the Olympics Games in 2012. This new lease of life was given a further boost with the vast Westfield Stratford City shopping centre, which is a mecca for retail therapy, food-lovers and cinema fans.

Described as ‘a buzzing shopping and leisure hub’, Stratford is particularly popular with families, having a more residential vibe than some of the more urban areas of East London. It also benefits from a fast overground service to Central London and beyond.


Canary Wharf

Probably the most iconic area of East London, Canary Wharf is as busy and bustling as ever. The thriving commercial presence and the many professional workers give the area an upmarket, prosperous vibe, making property in Canary Wharf all the more attractive. As you’d expect, this thriving heart of the financial district has excellent transport links to the rest of the city, with even more accessibility promised by the new Elizabeth line that’s due to be completed in the next couple of years.

Add to all this a host of luxury apartments, swanky boutiques and some of the city’s best restaurants, and Canary Wharf makes a smart choice for London living.



Shoreditch is renowned for its edgy art scene, creative vibe, indie shops and vibrant nightlife. It’s widely regarded that the cool new reputation of the East End has its roots in this popular and lively district, and it’s easy to see why. The area is home to buzzing streets of pop-up venues and trendy eateries – a haven for creatives, entrepreneurs and young professionals.

A Sunday visit to the thriving Brick Lane Flower Market is London life at its most colourful.


Isle of Dogs

In this year’s Best Places To Live results, The Sunday Times revealed that The Isle of Dogs was the regional winner of the coveted Best In London category. Describing the area as in the loop and on the up, it was praised for its riverside setting and reasonable Zone 2 property prices, claiming that ‘on a sunny day, the promenade feels like the Thames Riviera’. It also scored highly for its excellent transport links and cultural amenities.

These five areas are just a few of the increasingly desirable parts of the East End of the city. So, if you’re property-hunting in this thriving new scene, you’ll be spoilt for choice, as many of its boroughs benefit from the great commuter links and a higher standard of living. And if you have never considered this area, you could be pleasantly surprised by this affordable alternative to Central London that has an East End charm all of its own.

Photo credit – (c) Can Stock Photo / labamba