Soho soars in popularity as creatives move in

Soho estate agent

Viewed as trashy and dangerous for years before Westminister Council’s drive to clear up the district, Soho now’s on the up as advertising execs and media types move into the hustle and bustle of the West End hotspot. With brilliant transport links (Heathrow is just 28 minutes away) there’s also amazing nightlife plus a range of restaurants to choose from.

It’s a shopper’s paradise too – attracting both the streetwise and brand aware members of the fash-pack. Carnaby Street’s also a favourite hotspot.

Many people who work here also have somewhere out of town  to escape at the weekend: “It’s a British stronghold but there’s more interest from international buyers, mainly from Europe,” West End estate agent says.

So what’s on offer? Most period flats are above commercial premises and there’s also a mix of established modern blocks, new-build apartments and local authority properties as well as some lovely 18th century buildings. Starting prices for rent tends to be around £500 a week, whilst the average price of a one-bedroom flat is £650,000.

For a longer version of this article you can go to the Times website