The 18 Best Real Estate Marketing Tools of 2022

Marketing tools have evolved in response to changing trends and circumstances. Technology, of course, has played a significant role in this.

Real estate marketing is difficult because there is no end-product in under-construction properties.

Although it was ready to move in, it was a breeze to sell. However, in the shifting reality, technology will take over most marketing.

Due to the lockdown, the sole means of communication are social and digital media. As a result, real estate is using technology to market projects.

Real estate project marketing is becoming more productive at a lower cost and in no time, thanks to tech-savvy technologies.

Real Estate Marketing Tools

18 Real Estate Marketing Tools

Some of the best tools that may assist you in growing your real estate business and marketing it without causing you any hassle or wasting time are:

  • Canva

Canva is one of the best tools for quickly editing things, so if you’re creating a recently listed photo or a video, this tool is the best real estate listing video maker of all time. Take a professional image of the property and add a banner that says ‘just listed’ or ‘just sold’.

When you post on social media or run ad campaigns, this can help you raise your conversion rate.

  • VideoAsk

Grow and automate your real estate business, using video funnels to collect and qualify more buyer and seller leads. With VideoAsk you can automate a range of processes, helping you save time and provide an improved, consistent customer experience.


  • Evernote

This program organizes your notes in one place to search, allowing you to remain on top of what you need to do and avoid forgetting anything.

It can aid in the management of your leads and follow-up leads.

  • Work Without Limits

WWL is a website with great tools to manage your work. This website has tools that assist in keeping everything on track and top of the to-do list. It helps accurately arrange data without causing problems by organizing the dates and work and any social media posts.

  • Calendly

It’s a terrific tool. It has one of the most time-saving features, allowing you and your clients to plan a meeting based on your availability and chosen timing by simply clicking on a link.

  • Trello

Trello assists with task management. Trello is similar to ClickUp, although ClickUp has additional functions.

Trello is a project management application that allows you to stay on the same page with your team. An excellent digital marketing technique to follow if you want to save time and hassle.

For instance, you can share your blog posts with your team even before posting them.

  • InVideo

A web-based video editing tool that can create stunning video content in less than 10 minutes. Even realtors by themselves can create awesome real estate videos with the help of InVideo AI-based customized templates.

You are only required to create a free account to get started. InVideo web portal also offers specialized templates for the real estate niche.

  • BoxBrownie

You can list high-quality property photographs using this tool.

  • Contactually

The program was created with real estate agents in mind. With more tools, you can engage with clients and advertise your business.

  • Real Estate CRM Software

CRM systems are commonly used in the real estate industry for successful marketing. Zoho, Solid Performers and Agile CRM are real estate CRM software examples.

Real estate CRM software makes contact management, sending proposals, inquiries, and buyers and sellers easier.

  • Database

Instead of using landing sites or email marketing, use the messenger bot to build a database of warm leads quickly and cheaply.

  • Traffic

Drive free traffic to your bot by using proven Facebook marketing methods to get leads into your database.

  • Airbnb

You can post your rental properties on Airbnb, and with a user base of over 150 million people, 640 thousand hosts, and 3 million listings, you’ll have a good chance of finding a market there.

Furthermore, Airbnb offers several services that might assist you in advertising and finding the ideal market for your property. It also helps you determine whether tenants interested in your home are suitable for you.

  • Eclincher

Nobody can deny that social media plays a significant role in the success of any business, regardless of size, age, or industry; social media marketing is a necessity to succeed in this digital age.

You can schedule social media postings in advance using a platform like eclincher, which saves time.

Many elements of Eclincher, such as those that help with engagement, work in your favour.

Use the dashboard to respond to comments and mentions.

  • Active Campaign

More than 80% of B2B and B2C businesses employ email marketing technologies.

ActiveCampaign has established itself as one of the most popular email marketing services globally, with over 150K businesses in 170 countries. There are other email marketing tools, but this tool stands out for various reasons.

  • HubSpot

HubSpot has established itself as a marketing, sales, and CRM software leader.

From attracting visitors to closing sales, HubSpot links your whole marketing funnel.

  • Google Analytics

Google Analytics is a tracking tool. As one of Google’s top free tools, analytics should be a part of your marketing plan from the beginning.

It only takes a few minutes to add the analytics code to your website, allowing you to track every action taken by each visitor.

Many people think this to be nothing more than a traffic generator, but it may significantly impact your marketing approach if you know what you’re doing.

  • WordPress

In WordPress you should have a content management system where all your content gets posted in one place. There is no denial that Search Engine Optimization (SEO) plays a significant role in online marketing.

WordPress is appealing in optimizing your content. It is a blogging platform and a content optimizing platform that uses the right metrics to find, analyze, and optimize content.

Besides presenting content and blogging, WordPress provides themes for your real estate business and showcases listings.

Additionally, WordPress is a content management system (CMS), meaning you can develop a category of websites using WordPress.

Wordpress website

Also, there are themes in WordPress allowing you to cater to your business in a distinct market.

Many WordPress themes include a plethora of customizability possibilities. If not coded properly, these parameters can make it impossible to switch themes or use other WordPress plugins.


These marketing tools won’t work until you put them to work. They complement tools to ease and save time but are not substitutes for manual involvement.